Primary goal
Buy attention while the budget lasts
Earn a mention in someone else's publication
Make people feel the why behind your company
What you get
Impressions you rent
A clipping and a backlink
Short, cinematic mini-movies built to go viral
Reach model
Stops the moment you stop paying
Gatekept by editors and news cycles
Organic and viral, compounding as people share
The story
A few seconds of ad creative
The journalist controls the narrative
You own a cinematic story, told your way
Funnel coverage
One slice, top or bottom
Awareness, if it lands
Investors, customers, and advocates at once
Longevity
Ends when the spend ends
A single news cycle
A story that keeps getting shared
How success is measured
CPM, clicks, cost per acquisition
Placements and domain authority
Views, shares, watch time, doors opened
Built for
Performance campaigns
Milestone announcements
Turning your mission into your growth engine